Some of my clients are very interested in email marketing, which is great! The bad news is that some don’t have a good in-house list. I’ve been asked this question, ” Can I just buy or rent a list?” Well, sure you can BUT how effective will your email efforts be? Strong email relationships can only come from your house list. On a third-party list, their expectation is to not hear from you. They never opted-in. You’re assuming they want [...]
Monthly Archives: June 2011
What is Every Door Direct Mail? Every Door Direct Mail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to each mailpiece. Click here for more info!
It’s been 11 years since the Federal Trade Commission issued guidelines for online advertising, which by today’s standards makes them practically ancient. The agency today announced it plans to update its 2000 guidelines, “Dot Com Disclosures: Information About Online Advertising,” and is seeking public input on a few key questions. The original guidelines stressed that the same consumer protection laws that apply to commercial activities in other media apply online, and that any disclosures required to prevent an advertisement from [...]