Some of my clients are very interested in email marketing, which is great! The bad news is that some don’t have a good in-house list. I’ve been asked this question, ” Can I just buy or rent a list?” Well, sure you can BUT how effective will your email efforts be? Strong email relationships can only come from your house list. On a third-party list, their expectation is to not hear from you. They never opted-in. You’re assuming they want [...]
Tags: email marketing, marketing blog, marketing consulting, Marketing help, online marketing
