Monthly Archives: March 2012

Branding yourself in Southwest Florida doesn’t have to be a challenge


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No matter what industry you’re in here in Southwest Florida, it is critical that you dedicate a lot of time and thought to your branding.  If you’re not doing this, you will fall behind your competitors and become obsolete in the marketplace. I’m sorry to lay it on the line so bluntly, but it is the truth. Especially in today’s market place where there is an overwhelming online stream of information, plus the traditional modes of advertising messages. Your audience [...]

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Social media improves branding!


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Wow, how time sure flies…Season here is Southwest Florida has been SO busy, which is a good thing! However, it has not been good for my blog, which has been sorely neglected! My apologies! Anyway, let me break back in to my blogging with some great stats about social media. If you’re not using social media or using it optimally, you are really missing the boat. Here are a few reasons why you should invest heavily in social media: Mass [...]

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