Monthly Archives: June 2012

Yes, your clients aged 65+ are using the Internet and Social Media


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I get a lot of concern, especially with my real estate industry clients, who tell me that their target market (who are older) are not using the Internet or Social Media, so they see no reason to incorporate Social Media into their marketing strategy. Not only is this dark age thinking, but it really is a HUGE misconception to think older folks are not using these tools because in fact they are. They are using Facebook to communicate with their [...]

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Why I like Pinterest for Real Estate Marketing


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As the 3rd most popular social network, Pinterest had 18.7 million unique visitors in March 2012 and generates more referral traffic to websites that YouTube, Google+ and LinkedIn combined. Visitors spend an average of 89 minutes per month on the site. 97% of users are women. It’s just plethora of interesting images from all kinds of categories. Some of my favorites are the recipes, fashion, pets and jewelry. I also put Pinterest to the test by pinning some products from my [...]

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