How Google AdWords Can Help Ft Myers Marketing

How Google AdWords Can Help Ft Myers Marketing

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The Internet is a great source of visibility of your business. If you are into Ft Myers marketing, you probably need to be online and doing things to attract attention and engage with your audience.

For many businesses, that may very well include Google AdWords.

Google AdWords is the premier online advertising method today. Countless businesses, big and small, use Google Adwords as a way to supplement their digital outreach. Here is a quick primer on how this particular method can help find new customers for you.

What Is Google AdWords?

Google AdWords is Google’s proprietary advertising platform. You’ve probably seen these ads in action before. They show up on the search results page based on the keyword you’ve typed into the search box. Here’s an example for the keyword “vacation rentals”:

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The sidebar to the right contains the ads. They’re very simple – a headline, a URL, and a two-sentence paragraph with a call to action.

How AdWords Works

Businesses who wish to advertise with Google AdWords pick a keyword – in this case, “vacation rentals” – and bid on it. In other words, they pay a certain amount of money for every click they receive on their ad. (You can also pay per impressions, or pay for every certain number of people who just see the ad.)

The more competitive the keyword, the more expensive the bid will be. One tool that is a great way to not only find keywords but to see how much they might cost is the Google AdWords Keyword Planner. You have to sign up for AdWords to use it, but it’s free.

How AdWords Can Help

For starters, AdWords is a great way to get in front of those who are searching for the services you offer. It’s advertising, so you’ll have to pay for it, but the cost of each click is usually quite small compared to the potential revenue you’ll generate from a successful sale.

Plus, if you do your homework and pick a targeted keyword, you’ll get highly-qualified leads to your website for each click.

You can boost the efficiency of AdWords by using social media and other marketing methods to point traffic toward the same landing page you use for the ad. A landing page is the first page a user will see once they click on an ad or go to a URL. Optimizing a landing page with visuals, captivating content, and calls-to-action is a great way to capitalize on traffic.

The data you get from AdWords can also help with SEO. You can figure out what keywords are working best and then use them to supplement the content you create for your Ft Myers marketing campaigns.

If you want something new, give AdWords a try.