Creating the Perfect Social Media Post

Creating the Perfect Social Media Post

ft myers marketing

Do you do social media for your business? If so, you know that social media can be a powerful way to connect and engage with your target audience and build a better brand reputation.

But how do you create a great post? How do you create a post that will resonate and earn likes, shares, and comments?

Here is a quick guide to posting the perfect post on various social media platforms.


Ideal length: 100-120 characters. Think of a length of a tweet.

What to include: Be sure to ask for likes, shares, and comments. Also, ask questions. People like to respond with a comment.

ALWAYS make sure you: Attach a picture. Posts with pictures earn more engagement than posts without.


Ideal length: Less than 120 characters. Leave 20 characters so your handle shows up if people retweet you.

What to include: Hashtags are always good to use. Also, tag other handles if you want them to notice your tweet.

ALWAYS make sure you: Include a link. Links get a lot of attention on Twitter.


Ideal length: 50 to 100 characters. People on LinkedIn skim as they read, so fewer characters work best.

What to include: Include links, and attach pictures as necessary. Ask questions of your followers, especially asking their opinion of business issues.

ALWAYS make sure you: Include a call-to-action. Ask people to check your profile, connect with you, click on the link, post a comment, or share the status update with their followers.

Google +

Ideal length: Either be concise – 40-100 characters – or go long (400 characters or more).

What to include: Google+ also uses hashtags, so include those. You can also mention other brands and users. Google+ also has what are called hot topics, so using those can boost your reach.

ALWAYS make sure you: Attach a full-sized picture. Google+ is one of the best platforms when it comes to sharing pictures. Pictures attract attention, especially full-sized ones.

Follow this simple guide to create better social media posts tailored to the social media platforms you are one.