25 Feb Developing a Competitive Brand | Internet Marketing in Naples
Want to take advantage of smart Internet marketing in Naples? If so, you need one thing before anything else: a strong, vibrant brand.
A brand, as we’ve talked about previously, is your company’s reputation – what others think of you. It has to stand for something. It has to evoke feelings and thoughts and powerful associations. It has to give your potential and current customers a good idea of what they can expect from you.
Here’s how to build a competitive brand to augment your Internet marketing in Naples.
Tell Your Origin Story
Sometimes, our brand comes from where we came from.
How was your business created? What were the circumstances that led to you creating your company? How long have you been in business? All of these things can play a role in your story.
For example, a business that has been in existence for decades can use that to build a brand based on experience and longevity. A business that was created because there was a dire need in the market, a hole that needed filling, can use that as its foundation.
Figure Out What Sets You Apart
Since there is so much competition today, a good brand has to stand out from the competition.
That’s why figuring out your competitive advantages – the distinct things that you do better than your competitors – is so important. This will form a major part of your brand. After all, you need to give your customers a reason to pick you instead of the other business down the street.
To figure this out, you’ll have to observe your competition and find out what they do and compare it to what you do. Listen to their messages and see what they’re promoting. It could be experience; it could be awards they’ve won; it could be better quality, or more selection, or cheaper prices. You’ll need to know what it is.
Talk to Your Customers
Once you’ve determined your competitive advantages, do one thing that is very important: talk to your customers.
Find out why they chose you. Find out what was so appealing about your business that they decided to go with you. Figure out why they like you and have agreed to do business with you. (Also, find out where they initially heard of you, while you’re at it.)
This may not help you branch into new demographics and audiences, but it will help you define your brand, which will then come in handy when you choose to expand.