15 Jun Simple Tips to Help Your Blogging Campaign | Florida Internet Marketing
Blogging can be very important for a Florida Internet marketing campaign.
Blogging gives your audience valuable information that it needs in order to choose you as a provider of goods or services. It also helps to provide fresh new content for your website that helps you rank higher in search engines (since Google et. al. love fresh new content).
It’s important – but that doesn’t mean it’s always easy to do.
Fortunately, to help your Florida Internet marketing efforts, here are a few simple tips that can boost your blogging.
Come Up With a Research Structure
If you’re writing blogs for your company, research will have to be done at some point.
This either means researching a topic to get links, quotes, or info, or researching a customer’s or client’s story to have something to share.
Come up with a structure for doing this research. For example, tell yourself you’ll write at least one blog per month with a customer/client story. Then, create a list of potential customers who would be willing to contribute, and set aside time to interview them. Come up with questions and main points you’d like to cover.
For other research, tell yourself you want at least one external link and one quote per blog that you write. This helps you then go out and find that material and save it for when you’re ready to write the blog.
(And if you use external writers – as discussed below – this will be invaluable because it’ll help them do their jobs better.)
Create Custom Images
You may not be a Photoshop or Illustrator pro, but you should consider creating custom images for your blog.
It’s as simple as taking a photo you’ve found on the Internet and then adding text – like the title of the blog – in a colorful, creative way. The picture makes your blog stand out when it comes to sharing on social media and email, making it more likely that people will see it.
Create a Content Calendar
A content calendar is basically a calendar of topics and titles that you plan on blogging on. It prepares you for the blogging process by telling you what you’ll talk about and when you’ll do it. It’s invaluable when it comes to planning out your blogging because you won’t ever have to come up with something to talk about – it’ll already be there, waiting.
Brainstorm a list of possible topics, then choose the most promising topics and start scheduling them. Then come up with catchy titles for each and maybe make some notes. Once you’ve created this calendar, you can then do your research, create images, etc. – everything that you need.
Use an External Writer
If you don’t have the time or the skill to blog for yourself, it’s okay – there are plenty of external writers out there who can do it for you.
Find a high-quality, reliable writer who is willing to write your blogs for you, and leave it to them. Of course, to get the most out of this Florida Internet marketing venture, you’ll have to work with them to come up with topics and ideas, and you’ll have to share your expertise and your clients with them so they have enough quality material.
Use these tips and you’ll have a better business blog that will be more prepared to bring in results!