Check Out These Amazing Social Media Marketing Facts

Check Out These Amazing Social Media Marketing Facts

Social media marketing is all the rage, and for good reason – it helps businesses promote themselves and build solid relationships with new and current customers.

There are a lot of great social media marketing facts out there that reveal the power of social media. Here are some of our favorite!

  • Facebook generates 21 percent of all social media referral traffic across the globe
  • 41 percent of all millionaires use LinkedIn
  • Twitter has 100 million active users
  • Tweets with pictures get 18 percent more clicks than tweets without pictures
  • 77 percent of global business-to-business companies have gotten new customers from Facebook
  • The average click-through rate for Twitter ads is an incredible 1-3 percent
  • Tagging an Instagram post with a location generates engagement rates of 79 percent higher than without
  • Over 70 percent of Pinterest’s user base is female
  • 75 percent of traffic each day on Pinterest comes from mobile users
  • When visitors go to ecommerce websites from Facebook and purchase something, they spend on average $60 to $80 per visit. For Pinterest, the number rises to $140 to $180
  • 23 percent of Facebook users check their pages five times or more each day
  • Facebook accounts for 23 percent of all traffic – across the Internet
  • 10 percent of Americans use Twitter during work
  • 30 percent of Americans turn to Facebook for their exclusive source of news
  • 32 percent of teenagers in America consider Instagram to be the most important social media platform in the world
  • Instagram has the highest per-follower engagement rate – 58 times that of Facebook and 120 times that of Twitter
  • 80 percent of brands advertised on social media in 2014
  • 90 percent of shoppers trust peer recommendations from social media
  • 88 percent of users on Pinterest have bought a product that they pinned

Social media marketing is powerful and something every business should at least consider!