03 Feb Exploring Analytics for Content Marketing
Content marketing is powerful. In a recent survey, respondents were asked what the most important strategy moving forward will be for them in 2016. The top response? Content marketing.
Content rules the Internet. It’s what we watch, read, and listen to. It’s what we consume. Consumers love engaging content that gives them useful information and entertains them at the same time.
But how can you make sure your content marketing is actually paying off?
You can use analytics as a part of Internet marketing in Florida to tell if your content is working and if it’s generating the results that you want. All it really requires is a Google Analytics account for your website.
Here are a few stats you can analyze to check content ROI.
Simply put, how often is your content being read?
Page views tells you how many times people are consuming your content. This is good to know because it broadly tells you about your content’s reach. The more page views you have, the better, in general. It’s not always the most important metric, but you typically want as many page views as you can get.
Time On Page
Time on page tells you how long people are spending on your content. If it’s a short video, your time on page probably won’t be very high, which is fine. But if it’s a long piece, and your time on page is very low, that tells you your content isn’t keeping their attention.
A bounce is when someone comes to your website, then leaves without going anywhere else on your website.
A high bounce rate typically means your content isn’t keeping people around. With that being said, people may be interested in your blog post or video but not really want to look around on your site for anything else – which can be completely fine. The purpose of your content, after all, is to engage, entertain, and inform. If it accomplishes that goal, a high bounce rate isn’t that bad (although you want it as low as possible).
You can also see how many people are linking to your content from outside websites. This is important for two reasons:
- Inbound links mean more people can find your content from other websites
- Inbound links are powerful SEO signals that boost your visibility
A piece of content that is being linked to repeatedly is a great thing and an effective piece of content.
Shares on Social Media
If your content is getting a lot of shares, it’s probably very engaging and effective. Shares mean more people than your immediate followers are seeing it, which increases your reach. You can also figure out what content gets the most shares and keep making more content like that – allowing you to get even more shares and more attention. (Liking a post also shares it, so don’t be afraid to monitor likes, too. The same goes for comments.)
With these analytics, you can improve your Internet marketing in Florida and create content that resonates – and track its success, too.