10 Feb Building Loyalty for Local Businesses | Marketing in Naples
If you’re a local business, building loyalty is the name of the game.
That’s because you want repeat customers – and that is because getting a new customer costs about five to seven times as much as keeping one.
The more loyalty you have, the better performance you’ll see from your business, especially if you depend on a local audience. But how do you get more loyalty? And what role does marketing in Naples play?
Building Loyalty: Give the People What They Want
To build up a loyal base of customers, you have to give them what they want.
But know that what they want isn’t necessarily what you sell. It goes beyond the product or service. They want someone who:
- Cares about them
- Is affordable
- Offers value beyond what they cost
- Can be relied on
- Has their best interests in mind
- Is friendly and personable
- Offers stellar customer service
If you offer all of those things, congratulations – your customers probably love you and will come back for more. If you don’t, you need to because you could be losing repeat business.
Using Marketing in Naples to Help
Marketing programs are great at building loyalty because they take your best qualities and broadcast them to the world.
If you offer superior customer service, use that as a main theme in your marketing campaign. If you offer the best value – maybe you’re not the cheapest, but you deliver the highest quality – you can emphasize that.
Encourage your satisfied customers to leave reviews online for others to see. Create promotions, deals, and discounts for loyal customers to reward them for their business. Share your warm personality on social media to show potential customers how nice it is to work with you.
Think about promoting your culture rather than building “loyalty programs” that may not work very well (you know, the “buy stuff and earn points” programs.) These can work online as a way to get people to share your content in the form of a social media contest, but they ultimately aren’t the reason why people buy from you.
They buy because you have given them intangible reasons to be loyal, and that makes the difference.