19 Feb How to Get a Featured Snippet | SEO Services in Florida
Over the past few years, Google has gradually taken over much of the space at the top of the page when someone searches for something.
This is usually in the form of a box with information pulled from websites across the Internet that answers whatever direct or implied question was searched for. That box you see is a “snippet”, and it can be one of the more powerful pieces of online real estate – if you can get it.
Getting a snippet is the dream of everyone who pursues SEO services in Florida. It’s not easy, but it’s worth the effort if you can place your content at the forefront of those searching for it.
Here’s how you can improve your chances.
Come Up with a Question
The first step is to come up with a question that people ask and search for.
This can be anything. You can go to the Google Search Console and filter for any query that contains “why”, “how”, or “what” – that’ll give you a list of questions people ask about a particular topic.
Once you brainstorm a list of potential questions, choose the ones that you think are most relevant and are most helpful to your business should you rank for them.
Create a Detailed Answer
Then, create a page that answers the question.
It can be a static page on your website, or a blog post. Either way, the content needs to be thorough and specific. It needs to be helpful and informative. And it also needs to be in a bulleted or numbered format.
Include links when appropriate. These can be outbound links to other websites or internal links to other pages on your site. Don’t make the post overly salesy, and try to add as many things that add value as possible – like a video or an image. (Videos work great.)
Submit and Share
Finally, submit the page to be indexed by Google and also share it on Google Plus. Doing so increases the chances that it’ll get noticed and picked up. Sharing it on Twitter and Facebook may also help provide Google with ranking signals that suggest to them that your piece is worthy of a snippet.
Follow these steps and you’re more likely to get a snippet for your piece of content.