How Safe Browsing Helps You

How Safe Browsing Helps You

The Internet is sometimes described as the Wild West, because hackers, spammers, and viruses lurk amongst the Internet’s websites, waiting to pounce and infect systems and steal information.

Google’s Safe Browsing option can actually help webmasters and visitors from having their sites hacked, their information stolen, and their systems infected.

According to Google, over a billion people use Google Safe Browsing to protect themselves from threats that inhabit the Internet.  Safe Browsing alerts users who use Chrome, Firefox and Safari whenever they navigate to a website that is a threat or a security risk.  This keeps these users from compromising themselves by going to a site that is at risk.

How It Works

Each day, Safe Browsing technology pores through billions of URLs, looking for websites that pose a threat to users. Some of these sites are intentionally unsafe, and are loaded with viruses and malware, but many of them are legitimate websites that have been compromised.

There are two general types of bad sites:

  • Malware sites: These sites contain code that can infect a user’s computer and take control of the system
  • Phishing sites: These sites seek to trick users into giving up private information, and usually impersonate legitimate websites like banks or ecommerce portals

Safe Browsing then alerts the user whenever they’re browsing and are headed to one of these dangerous sites.

Why Webmasters Need to Know This

If you have a website, your website could be easily compromised by hackers. And, if it’s flagged as being a risk, Google will keep people from going to it – which hurts your website traffic and your business.

That’s why it’s important to keep your website secure. Have a secure connection, sweep your site regularly for viruses and malicious code, and have up-to-date protections installed on your site. Also, quickly take care of any issue Google brings to your attention. This will keep your website in the clear and free of Safe Browsing’s suspicions.