14 Apr Content – How Long Is Too Long or Not Long Enough?
Content is a big part of Florida Internet marketing. It’s king. It drives results. It’s what people want to read and see and listen to.
Without content, a website is a dull, listless piece of online real estate that offers no value. Without content, your social media campaign is dry and desolate – not to mention boring. Content is what a digital campaign feeds off on, which is why your content needs to be great.
One question we get a lot from people using content marketing is this: “How long should my blog post be?”
It’s not the easiest question to answer – or is it?
Content should be just long enough to accomplish a goal. Most of the time, that goal will be to offer intriguing and useful information for a target audience. Sometimes, the goal will be to sell a product. Other times, it’ll be to get someone to fill out a contact form. But most of the time, you’re just wanting to entertain and/or educate your audience.
If that’s the case, you need to write enough content to fully explain your topic so that there isn’t any misunderstanding or confusion. That could mean 200 words; it could mean 2,000 words.
What you don’t want to do is leave your readers hanging.
Some experts believe that longer content – i.e. long-form content typically 1,000 words and up – is better than shorter content. They say that people benefit more by gaining more information and insight from longer content. But there are those who counter by saying people have shorten attention spans and rarely read the entirety of a really long message.
The only real way to know for sure what works for you is to analyze your data. Look at the time on page and bounce rates for all of your most recent blogs. Then determine how long each blog is, and compare the length to the results. This will tell you how effective the blog was at keeping peoples’ attention. Also, if a blog is shared often, you should write other posts roughly around that length, because that’s what your readers like.
If they prefer longer content, give them something meaty. If they want shorter content, oblige them. But no matter what, write only enough to get your point across and give them all the information they need – nothing more than that.
Want to improve the content in your Florida Internet marketing campaign? Contact us today to get started.