26 May Three Principles for Success with On-Page SEO Services in Florida
SEO services in Florid are some of the best things you can do to improve the ranking of your website in search. After all, higher rankings equal more traffic, which ultimately – if everything else is in place – means more revenue.
A big chunk of SEO involves on-page SEO – the things you can do to make a page more attractive by tinkering with what is actually on the page (and behind the scenes).
This includes everything from the text of the page itself to alt tags, meta descriptions, keywords, anchor text, links, and more.
Understanding the proven principles of success for on-page SEO can help you improve your rankings. Here are three such principles that you can follow and implement using SEO services in Florida.
Principle #1: Know the Searcher’s Intent
To rank high in a search result, you have to show Google that you understand the searcher’s intent.
After all, Google’s number one job is to interpret what the searcher is actually looking for, and then find a website that meets that need.
Sometimes, a person is searching for information. Sometimes, they’re searching for help completing a task. Sometimes, they’re looking to price-match. Sometimes, they’re looking for advice. And sometimes, they’re looking to buy, right now, from the right business.
You have to optimize your page to address all of those things, ideally. That’s because you never know what, exactly, a person is looking to do when they type in a search term.
This means talking about each course of action and including language that offers information, instructs the searcher, and calls them to act – whether that’s filling out a form or buying. Pushing them toward just one of those things will cause them to leave in frustration if that particular thing isn’t what they’re looking to do.
Principle #2: Use Selective Keyword Targeting
Your chosen keyword should appear in key places across the website for it to rank well.
Start with the title. Your keyword or phrase should be placed here. And, it should mirror that which is in the site’s title tag – the thing that shows up on the search result. You don’t want them to click on the link on the results page expecting one thing from the title, only to go to the actual page and see a completely different title.
Then, disperse the keyword throughout the content, the URL, anchor links, alt tags for pictures, etc. Be careful not to spam the keyword; incorporate it naturally. And also include variations of the keyword; this helps in ranking.
Principle #3: User Experience Is Everything
The best-written content that is fully optimized won’t save a site if the page is hard to navigate or understand.
Create pages that load quickly; are easy to navigate; are easy to comprehend; have appealing designs; and make sense from a reasonable person’s standpoint. If you don’t, people won’t stay long on your page and will bounce from it, or leave as soon as they get there – which all hurt your page’s rankings.
Follow these principles to get started with on-page SEO services in Florida and begin to increase your rankings.