14 Jul Facebook Makes a Change to Your News Feed
Are you running Naples social media campaigns for your business? If so, Facebook just changed the game – a change that can affect the success of your strategy.
Late last month, Facebook announced a change to how it ranks posts for the News Feed. The change is simple: posts from friends and followers will have a higher priority than posts from business pages. In other words, Facebook wants you, as a user, to see more of your friends’ posts than posts from the pages you follow.
This is in response to a frequent complaint from users that they aren’t seeing their friends’ posts nearly as often as they should. So, Facebook made changes to its algorithm to give more weight to personal posts rather than those from publishers, like businesses.
Facebook anticipates that “this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience.”
But, all is not lost. Facebook says, “We encourage Pages to post things that their audience are likely to share with their friends.”
In other words, you won’t see traffic go down if you post Naples social media content that makes people want to like, share, and comment on it.
Adapting to the New Changes
In a way, this isn’t anything new. You were supposed to be doing that anyway! But it’s even more important now, and the margin of error is significantly smaller. This year alone, organic reach fell by 42 percent. It’s now such a small fraction of what it used to be. This means you need to not only boost your posts, but also really hunker down and crank out content that is designed to get people to respond to it.
The key metric going forward – as always – is engagement. If people aren’t liking, sharing, or commenting on your content, it’s not doing its job and you have to try something else. At this point, it’s not a bad idea to check out your competition to see if they’re having success. If they are, find out what kind of content they’re posting and try to follow the leader (until you overtake them, of course!).
Facebook is always changing. Adapt quickly or get left behind.