30 Jul Powerful Email Marketing Tips that Really Work
Email marketing isn’t dead – far from it. It’s still alive and well. In fact, email is 40 times more effective at getting new customers than Twitter or Facebook. Email also has the highest conversion rate when it comes to converting message recipients into product purchases.
To get the most of your email marketing campaign, here are some email marketing tips that have been proven to work for countless businesses.
Use Social Proof in Your Emails
According to stats from KISSmetrics, 70 percent of American consumers say they take a look at online reviews before they buy anything. And 63 percent say they’re more likely to buy if the site they are looking at has reviews and ratings for its products.
This is called social proof, and you can incorporate it into your emails. Include reviews and testimonials in your email. Take a screenshot of your review page and insert it into the email. Include a link to your reviews. Quotes from customers are great – and videos are even better.
Humanize Your Brand
It’s easy to write emails in a cold, impersonal, ‘marketing’ way. But, people respond better to emails that are written with warmth, personality, and humanity.
This means keeping your language simple. It means sharing about the humans behind the brand. It means talking about real challenges, real experiences, and real emotions. You can do this for just about any product or service. If you’re a real estate agent, for example, tell a story about how a family had a bittersweet moment leaving their old home and moving into a new one. If you’re an accountant, share about one of your clients’ tough times and how they were able to achieve financial success despite challenges.
Humanize your brand and try to connect with your readers.
Have you ever come to an intersection during a storm, only to find that the traffic lights are out? What happens next?
Hopefully, someone was there to stand in the middle of the intersection and direct traffic. People like to be told what to do and where to go. We don’t always have time to figure it out for ourselves. You should make sure you provide plenty of clear direction to your readers as to what you’d like them to do next. Should they download something? Click on a link? Sign up for something?
Tell them and they’re more likely to do it.
Include Referral Codes
Getting referrals from existing customers is always a top goal for brands. According to one survey, 83 percent of satisfied customers say they would refer a business, but only 29 percent of them follow through with it.
You can make it easier for people to give you referrals by including referral codes. They give the code to a friend, and when that code is redeemed, you can give the original sender a gift or reward of some kind – a discount, reward points, a free gift, etc.
It’s as Easy as 1-2-3
The 1-2-3 method is an easy way to write an effective email, if you’re not sure what to say or how to say it. Basically, you just break the message down into three steps – no more, no less. Give them the next three steps to move forward. Be clear and concise. You’re far more likely to get good results if you break it down this way.
Build a (Inverted) Pyramid
Finally, the way you construct your emails makes a big difference.
Design an email template in a way that grabs their attention, builds anticipation, and finishes with a call-to-action. It’ll look like an inverted pyramid. At the top, across the width of the email, is an image with words that grab their attention. Then, as they move down the email with their eyes, they read text that leads them to what you want them to do. Finally, at the bottom, at the tip of the upside-down pyramid, is the button you want them to click.
Less is more. You can use the inverted pyramid to get people to take action with as few words as possible.
Email marketing is powerful. These email marketing tips have been proven to work and can work for you, too.