Check Out These Awesome SEO Stats for 2016

Check Out These Awesome SEO Stats for 2016

This year is nearing the home stretch, and so far, we can come to one conclusion about marketing: SEO is still alive.

Yes, this year was supposed to be the beginning of the end of traditional SEO as we know it. But in reality, SEO isn’t dead – it’s just a bit different.

To examine how SEO is in today’s world, with all the innovations and evolutions Google has put out there in the ether, we’ll take a look at a few stats that tell how SEO in Naples is still very much a thing you should be doing.

What Are the Biggest Ranking Factors?

There are a million and a half ranking factors that determine how well a page ranks in organic search. Some are more important than others. You can spend a lot of time optimizing for each one, but most businesses only have enough budget to hit the most important ones.

So, which are those?

According to Moz, there are four SEO factors that will increase in effectiveness and importance from here on:

  1. Mobile-friendliness
  2. Perceived value of a page
  3. Usage data (bounce rates, time on site, pages per session, etc.)
  4. Readability and design

We’ll take a look at the first one: mobile-friendliness.

Why Mobile-Friendly SEO in Naples Is Key

Today’s world is a mobile world, and we’re all living in it.

From 2015 to 2016, there was a 43 percent increase in the number of searches made on mobile devices. Four out of every five consumers use mobile to search. Approximately 70 percent of searches on mobile led to an action of some kind (getting directions, making a call, downloading something, purchasing a product, etc.) within an hour.

And, perhaps not so surprisingly, mobile traffic made up 15 percent of global internet traffic.

These stats are telling us something very simple: if you’re not optimizing for mobile, you’re doing it wrong. (Don’t do it wrong.)

User Intent Is Also Really Important

Google’s almighty search algorithms have evolved to learn how humans use language to find what they’re looking for.

That’s why it’s important to focus on user intent. In other words, when optimizing your website, you have to try to picture what’s going on in the mind of your searchers when they’re making a search.

To do this:

  • Use long-tail keywords whenever possible
  • Use natural-sounding language instead of stiff, forced keyword phrases
  • Focus on relevant topics instead of just keywords when researching
  • Make use of semantic search, where you include synonyms and other words related to your keyword on a particular page

You should keep your website on its toes throughout 2016 and into 2017 as SEO in Naples continues to change. Let us know if you need any help making your site the best it can be to capture those sweet, sweet link clicks.