Website Design and Development Lunch and Learn at NABOR


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Join Nella DeCesare, Managing Director of WBN Marketing LLC, for this informative Lunch and Learn about website design and development.  Learn about design elements, DIY vs. paid design, marketing your website and budgeting for the investment! See you there!

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Changes to Internet Privacy Protection Laws


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Changes to Internet Privacy Protection Laws: What does this mean for YOU? The House of Representatives voted Tuesday, March 28th to repeal Internet privacy protections that were approved by the Federal Communications Commission in the final days of the Obama administration. The Senate voted along party lines to undo the rules for internet privacy last week.  The rules, which had not yet gone into effect, would have required Internet service providers to get your permission before collecting and sharing your […]

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Three Key Factors in Creating a Consistent and Inspiring Brand


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WBN Marketing handles everything from web design to SEO, content writing, social media management, email marketing management, press kits and more. Because we handle so many different aspects of our clients’ marketing campaigns, we understand how important it is for a business to establish and cultivate a consistent and inspiring brand identity across all marketing channels. Here are three key factors in creating a consistent and inspiring brand and message: Establish a voice for your brand: Try to maintain the […]

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Simple Digital Marketing Strategies for Small Businesses


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Various things fall under the digital marketing “umbrella,” such as website design, social media, online advertising, SEO, email advertising, and more. This can easily overwhelm a small business owner who is simply trying to attract more visitors to their website and many small business owners are too busy running day to day operations to thoroughly investigate which digital marketing strategies work best for their business. Here is a list of digital marketing strategies for small businesses to invest in: Make […]

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Element of Surprise Can Boost Social Media Engagement


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If you have been working with social media marketing to boost social media engagement, you may have already discovered your favorite strategies, such as using a particular platform or a tool that minimizes efforts and saves time, or a posting time or rhythm that seems to garnish more attention than other times or rhythms. All of these things are helpful, but the element of surprise trumps all strategies. Just like storytelling (when done well) can be an advantage in engaging […]

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Practices at the Heart of Online Marketing


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While there are new techniques with regard to online marketing and attract-customers-fast tips inundating the web, there are a few tried-and-true skills that convey real value and will get you on the right track, rather than hyped-up information that does not deliver. The absolute bedrocks when it comes to online marketing are: blogging, content marketing, social media marketing, video marketing and free offers. Blogging is by far one of the primary, key drivers to traffic on the Internet today. Founders […]

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Top Marketing Tool for Attracting Website Traffic is Blogging


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There are two ways to draw traffic to a website: either you purchase the traffic or you organically attract it. Buying the traffic translates into paid advertising; pay-per-click, display, mobile or native. Attracting or drawing the traffic translates into creating content and optimizing it, improving upon the performance of the site, finding and using good inbound links, and more. According to market studies and reports, however, the most effective of all traffic-generating tools is blogging. Blogging about any topic related […]

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Top Content Marketing Trends for 2017


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Content marketing strategy continues to be a vital part of any organization’s overall business plan. History indicates that organizations, which take care in creating a content marketing strategy and consistently review it to ensure they are moving in the right direction, are more likely to be successful. Content marketing trends forecasted for 2017 include: Video continues to play a vital role in content marketing. Visual storytelling in order to relay value in the products and/or services offered by a business, […]

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Influencer Marketing to Add Value to Your Business


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An online influencer is someone who has earned an audience by producing content on a specific topic or specific range of topics. This person or organization has gained a significant following and has the ability to alter consumer behaviors. Influencer marketing utilizes the influence of an “influencer” to meet the specific goals of a business. Here are some tips for utilizing influencer marketing: Understand your target audience. What better way to give your audience/customer base what they want than to […]

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Signs that a Rebrand is in Order


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Many companies launch and there is just so much to do at the beginning that the idea of establishing a brand gets lost in the shuffle. Entrepreneurs often find themselves turning into “yes people” in an effort to be all-inclusive and not exclude any potential customers, especially at the very beginning. Then the learning curve arrives. As your business grows and you become more established, it is an essential need for a business to stand out, and in order to […]

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