Blogging is Number One Key to Boosting Your Search Traffic


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If you have an online business or a website for your offline business, a key goal that should have your focus is in generating more online search traffic for your business. Survey after survey is increasingly showing that blogging is the number one key to boosting your search traffic. “It’s not necessarily the most popular tactic among small businesses,” writes Forbes columnist Brian Sutter, in referencing the WASP Barcode 2017 “State of Small Business Report.” According to the 2017 Small […]

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What is Search Engine Optimization?


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Anyone who runs a business and wants to have any kind of online presence to draw clients, customers and/or traffic to their site needs to have some kind of understanding of what Search Engine Optimization (SEO) is. SEO is a marketing technique that focuses on free, natural or organic search results, as well as a goal to get your website ranked higher within search results. All major search engines have natural search results that show up when an individual searches […]

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The Driving Force Behind Internet Marketing


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Nearly half of the world is connected to the Internet and the rise in connectivity is changing the world, as we know it. With regard to running a business, establishing a position within almost any industry and establishing staying power requires knowledge of technological tools and the seemingly endless opportunities to help a business grow via internet marketing. Understanding and succeeding with online marketing is no simple task, which is why turning to an expert is your best bet, but […]

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Website Design and Development Lunch and Learn at NABOR


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Join Nella DeCesare, Managing Director of WBN Marketing LLC, for this informative Lunch and Learn about website design and development.  Learn about design elements, DIY vs. paid design, marketing your website and budgeting for the investment! See you there!

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Changes to Internet Privacy Protection Laws


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Changes to Internet Privacy Protection Laws: What does this mean for YOU? The House of Representatives voted Tuesday, March 28th to repeal Internet privacy protections that were approved by the Federal Communications Commission in the final days of the Obama administration. The Senate voted along party lines to undo the rules for internet privacy last week.  The rules, which had not yet gone into effect, would have required Internet service providers to get your permission before collecting and sharing your […]

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Three Key Factors in Creating a Consistent and Inspiring Brand


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WBN Marketing handles everything from web design to SEO, content writing, social media management, email marketing management, press kits and more. Because we handle so many different aspects of our clients’ marketing campaigns, we understand how important it is for a business to establish and cultivate a consistent and inspiring brand identity across all marketing channels. Here are three key factors in creating a consistent and inspiring brand and message: Establish a voice for your brand: Try to maintain the […]

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Simple Digital Marketing Strategies for Small Businesses


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Various things fall under the digital marketing “umbrella,” such as website design, social media, online advertising, SEO, email advertising, and more. This can easily overwhelm a small business owner who is simply trying to attract more visitors to their website and many small business owners are too busy running day to day operations to thoroughly investigate which digital marketing strategies work best for their business. Here is a list of digital marketing strategies for small businesses to invest in: Make […]

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Element of Surprise Can Boost Social Media Engagement


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If you have been working with social media marketing to boost social media engagement, you may have already discovered your favorite strategies, such as using a particular platform or a tool that minimizes efforts and saves time, or a posting time or rhythm that seems to garnish more attention than other times or rhythms. All of these things are helpful, but the element of surprise trumps all strategies. Just like storytelling (when done well) can be an advantage in engaging […]

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Practices at the Heart of Online Marketing


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While there are new techniques with regard to online marketing and attract-customers-fast tips inundating the web, there are a few tried-and-true skills that convey real value and will get you on the right track, rather than hyped-up information that does not deliver. The absolute bedrocks when it comes to online marketing are: blogging, content marketing, social media marketing, video marketing and free offers. Blogging is by far one of the primary, key drivers to traffic on the Internet today. Founders […]

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Top Marketing Tool for Attracting Website Traffic is Blogging


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There are two ways to draw traffic to a website: either you purchase the traffic or you organically attract it. Buying the traffic translates into paid advertising; pay-per-click, display, mobile or native. Attracting or drawing the traffic translates into creating content and optimizing it, improving upon the performance of the site, finding and using good inbound links, and more. According to market studies and reports, however, the most effective of all traffic-generating tools is blogging. Blogging about any topic related […]

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