I stumbled across an article today that really made sense to me. It suggested that you should really master eMail marketing BEFORE engaging in social media. I actually tend to agree with the author. His basis for stating this is not to suggest that social media isn’t effective, but rather to give yourself a solid e-marketing foundation before you jump right in to social media. Without good content and something to promote, social media will be ineffective and a time drain. A solid email campaign with something to promote can give you the tools you need to complement your efforts with social media. Not to mention, an email campaign (if built the RIGHT way) is a list of folks who actually want to hear from you – that is a hot lead in my book.
The article goes on to talk about how to set up a solid email campaign – good info. Read it HERE.
Any questions, you know who to call…
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