29 Jan 2 Reasons Why Social Media Marketing is a Must In 2020
2 Reasons Why Social Media Marketing is a Must In 2020
We get it. Not everyone is as social media savvy as your 14-year old daughter. Yet just because you don’t understand why people care about Twitter, or what in the world a TiKTok has to do with the proverbial price of tea in China, that’s not to say that social media isn’t a valuable tool.
In fact, people business owners who have started to embrace the idea that they can use platforms like Instagram, YouTube, Facebook and Twitter, to market their brand, often find that social is an invaluable tool.
By the end of 2019, it was estimated that more than 70% of small businesses had started to invest in social media marketing. If you’re among those who are still behind the curve, below are just a few of the reasons you’ll want to hold onto your hat and hop on the bandwagon.
Two words: Brand Recognition
Maybe you use Facebook and Instagram, maybe you don’t. But people who are active on the platform often post, share and view “stories.” Stories are temporary posts that last for about 24-hours, and users can post as many stories as they want. Why is this important? Because people who post stories tend to watch the stories of the people they follow.
Yet every now and then, in between finding out what Mary had for dinner and what Bob and Jane are doing on their honeymoon, a well-placed ad shows up. Instagram ads can help get your brand in front of many, many people. Not only is this an effective marketing strategy, it can get people thinking about your brand, product or service, when they hadn’t thought or considered your brand, product or service in the past.
You can build trust – which can increase your conversations
Posting on social is about more than throwing a bunch of things up on a proverbial wall and hoping that something will stick. It’s a bit of an artform. For example, studies have shown that people tend to check their Instagram while they’re on breaks at work. Why is this important? Because if you’re going to post something to your IG page, noon-ish is often the best time to do it.
User rates also tend to spike again toward the end of the day- which means that late afternoon and early evening posts are also a safe bet.
Once you understand when to post to your social pages, your goal is to create content that’s interesting, thoughtful and encourages interaction. If you choose to use the IG stories feature, you can create polls, such as “thumbs up or thumbs down” that encourages your followers to engage.
The more people who engage with your brand, the more likely they will be to trust your brand. Not only is this a good marketing strategy, it’s one that leads to increased conversion rates.
If you’re ready to start marketing your business on social and you’d like to learn more about how to forge successful, eye-catching campaigns, call WBN Marketing today to learn more.