If you’ve been following our blog, you’ve likely noticed a trend in our reporting—notably, we’re constantly reminding our readers that SEO isn’t a one-shot process. In fact, the most certain thing that we can say about search engine optimization, is that change (as it relates to the factors that search engine algorithms use when determining a website’s ranking) is constant.
Below are just a few of the things you’ll want to keep in mind.
First things first- what is a search engine algorithm?
The Internet is essentially an online storage closet that contains millions of pieces of data. A search engine’s algorithm is what helps various search engines (such as Bing, Google, Yahoo, etc.) extract and rank the most relevant pieces of data for a particular search. Google, for example, uses approximately 200 unique factors to rank both websites and the information that each website contains.
When you partner with a digital marketing firm, the team you’re working with will help ensure that your website is SEO optimized. In layman’s terms, this means they’ll help your website check as many of the algorithm’s proverbial “boxes” as possible, which in turn, will help your businesses’ website rank well.
2022- On-Page SEO is still very, very important
On-page SEO consists of a variety of things that businesses can do to ensure the algorithms understand what their website is about. Examples of on-page SEO strategies include adding title tags, ensuring that web pages load quickly, using the correct amount of keywords, and using alt text for images, among others. If you have questions about whether your on-page SEO is up-to-date, or you have questions about whether the keywords you targeted two years ago need to be refreshed or updated, call our office today to speak with an expert.
Update #2- High quality content key
Data suggests that there are more than 1-billion blogs on the Internet. Suffice to say, if you want your website to rank well, your content will need to be on point. Today, the algorithm cares less about the number of blogs you post, and instead, favors websites that post high-quality content. Suffice to say, when you add blogs to your website, your topics should be relevant, and the content should be well-written and easy to read. When you’re crafting blogs, consider the following:
- Choose your headlines carefully- make sure they’ll spark readers’ interest
- Write with a purpose- if you’re helping readers understand how to solve a problem, define
the problem, why it happens, and the solution you’re providing.
For more information about how content writing works, how high-quality content can improve your SEO, or to receive a free, no-cost SEO report, call WBN Marketing today to speak with an expert.