5 common SEO myths you need to know about

5 common SEO myths you need to know about

If you’ve been reading some of our recent blog posts you may have noticed a common thread among them. Namely, that SEO best practices are constantly changing.

It’s not at all surprising that there is a lot of bad information out there, especially since the search engines tend not to advertise everything it is they’re looking for.

Below are just a few of the myths that you should be aware of.

Keyword stuffing will help your ranking

This is 100% false. Yes, in the years of SEO past, websites that were crammed with keywords were rewarded, but this is certainly no longer the case. Today, websites that are keyword stuffed are actually penalized.  Your website’s content should be thoughtful, easy to read and relevant. Yes, you can include a few keywords, but there’s no need to go nuts.

If you have great content, the SEO will be automatic

While it’s true that you need good content to achieve SEO, great content isn’t going to get you there on its own.

Other things, like overall user experience, dwell time, meta tags, social media sharing and up-to-date directly listings all play a part in SEO. Great content that isn’t part of a broader SEO strategy is unlikely to drive organic traffic.

Backlinks aren’t important

This is another one that we’ll put into the 100% false category. Backlinks help to establish your website as an authority on a certain topic. Sure, getting backlinks isn’t easy, but it’s among the most important components of SEO.

I need a lot of pages to get a better ranking

This is also false. When it comes to SEO, quality is a lot more important than quantity. If a page will add value to your website, create it. If it’s not going to create value, the added content won’t do you any special favors.

Yes, fresh content is important, but this is where blogs come in.  A blog can help keep your website fresh without making it feel cluttered.

I don’t need to spend time optimizing my images

If add an image to your website, an alt tag can help optimize the image for SEO. If you’re operating a WordPress site, adding alt tags is fast and easy.

If you have questions about what’s myth verses fact when it comes to SEO or you’re worried that you’re employing a strategy that could be hurting your ranking, call WBN Marketing today for a free search engine optimization report.