Ask an internet marketing agency: Can video content help boost my SEO?

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Ask an internet marketing agency: Can video content help boost my SEO?

When it comes to Internet marketing efforts, organic traffic is the holy grail. When your website appears at the top of Google search results, not only are you likely to get more website traffic, you’re likely to gain more business.  Suffice to say, savvy business owners understand the importance of doing everything they can to get (and keep) a favorable search engine ranking.

However, what people don’t realize is that adding video content to their website is a great way to enhance their SEO. Are we suggesting you start pulling random video links from YouTube and embedding them into your website? No, but we are saying that a targeted, well thought out video strategy, can net substantial rewards.

Let us explain.

Video helps expand your internet marketing efforts

As we’ve noted in the past, the search engine algorithms tend to reward websites that have various types of content, such as infographics, blogs, and yes, video. When you start to incorporate video you’ll have the ability to add meta tags. Meta tags are short snippets that tell the search engines what your webpage is.  If keywords are akin to icing on a cake, meta tags are the sprinkles that make the cake (or in this case, your SEO strategy) even more delicious.

If you’re unsure how to write meta tags or you’d like to learn more about how to do keyword research before you script them, we can help. Call WBN Marketing today for a no-cost consultation.

Video content can help drive web traffic to your site

Did you know that more than a billion (yes, that’s billion with a “B”) hours of online videos are watched each day? We’re not just talking about Tik Tok content- we’re talking about YouTube content, videos that are posted to social media, and others. If you’re looking for gains in your web traffic acquisition and you’re interested in learning more about the ways the video content can benefit you, call us today to learn more.

In closing

Internet marketing efforts are constantly evolving, and what worked well 10 years ago could be harming you today. For more information on current best practices, how video can help improve your online presence, or how video can help boost your SEO ranking, we can help. Call WBN Marketing today to speak with a seasoned digital marketing specialist.