How to SEO optimize your blogs
Online marketers understand that SEO rankings play a crucial role in helping business owners grow their bottom line. Remember- companies that perform well in a Google search (i.e., their website shows up on the first page of search results) not only get more visits to their website, in many cases, they get higher conversion rates. […]
How to Market Your Business on YouTube in 2023
In the past several years we’ve written numerous posts about the benefits of marketing your business on YouTube. Not only does the platform have 2.1 billion monthly global users, as of October 2022, roughly 122 million users visited the website each day. Suffice to say, if you’re not using YouTube to market your business, you’re […]
More Digital Marketing Terms You Should Familiarize Yourself With Before the New Year
The new year is just around the corner, and if you’ve decided it’s time to partner with an online marketing agency, below are just a few of the terms you should familiarize yourself with in advance. Analytics: Analytics are everything- not only can they provide you with real-time data about how successful a digital marketing […]
Is SEO a one-and-done process? The answer may surprise you
Small business owners throughout the globe understand the importance of search engine optimization. Why? Because websites that aren’t SEO optimized perform less well in search result rankings, receive fewer visitors, and generate less revenue. We’ll give you an example. We recently talked to a woman named “Anne.” Anne developed her business in a niche market, […]
4 Digital Marketing Terms You Should Familiarize Yourself With Before 2023
Regardless as to whether you’re a new business owner who is about to launch a brand, or you’re a long-time business owner interested in updating your digital marketing strategy, below are just a few of the online marketing terms you should familiarize yourself with before the new year. Brand awareness: Simply stated, brand awareness helps […]
How to advertise your brand on LinkedIn
Last week, we talked about the benefits of advertising on TikTok. However, if your online marketing team feels that advertising on LinkedIn would be a better way to reach your target demographic, below are just a few of the things you’ll want to keep in mind. According to the LinkedIn ads blog, their ad platform […]
Social media advertising: How to launch a TikTok campaign
Lots of business owners understand that social media marketing is a cost-effective way to reach their target client base. Regardless as to whether you’re advertising on Instagram, LinkedIn, or Facebook, if you’re interested in marketing your products to GenZ, you should also consider advertising on TikTok. Why? Because the platform’s stats are impressive. According to […]
Yes, Your Website Needs SEO
A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website. He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business. “I wanted to know if […]
Managing your social media presence after a natural disaster
The past 2.5 years have been crazy, to say the least. First, businesses throughout the world needed to modify how they communicated with (and sold their products and services to) customers during the COVID-19 pandemic. And now, many Florida business owners who live and work in areas that were hit hard by Hurricane Ian, are […]
What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can use digital marketing to communicate relevant, important […]
