Should you cut your digital marketing budget during a recession?
If you’ve turned on the news lately you’ve likely heard a lot of chat about the “R” word. And while the debate as to whether the nation is heading toward a recession, or whether there are ways that the US can still avoid it, remains lively, there are a few things that business owners will […]
5 more digital marketing terms you should familiarize yourself with
In our last blog post we highlighted 4 digital marketing terms that all business owners should be aware of. For this week, we wanted to introduce you to several more. Average revenue per user The average revenue per user (ARPU) means exactly what you think it does: it’s a measurement that allows business owners to […]
Digital marketing terms you should know in July 2022
The realm of digital marketing is constantly evolving- which means that digital marketing terms that were common 10 or 15 years ago may not be as common today. For this blog post we wanted to bring you up to speed on some of what’s current, what’s stale, and what’s likely on deck for the future. […]
2 signs that it’s time to redesign your website
Your website can make a powerful first impression—and you’ll want to make sure you’re relaying the right message. For example, if your website looks old and outdated, it’s not easy to navigate, and/or it’s not optimized for mobile searches, this could send potential clients running for the hills. You can think of your website in […]
Top Digital Marketing Trends for 2022: Part 2
Last week we touched upon some of the top digital marketing trends for this year- but that list was by no means comprehensive. Below are some other online marketing trends that you’ll want to stay on top of. Social media stores are gaining in popularity When brands post content to their social media pages- the […]
Top Digital Marketing Trends for 2022: Part 1
If there’s one thing that can be said for the digital marketing realm, it’s that change is constant. Trends in digital marketing change from year to year- which means what worked well for you in 2019 may not work as well for you today. Below are just a few of the things you’ll want to […]
Top 4 Benefits of Advertising on Instagram
If you’re not currently advertising on Instagram, there are lots of reasons to consider it. Not only has the platform been around for more than a decade, it currently boasts more than 1 billion monthly users worldwide. As the platform’s users continue to explore its features, such as IGTV and IG stories, there are many […]
Responsive web design: What it is and why you need it
When the Internet was first developed, the only way that people had access to it was via desktop and laptop computers. Today, however, most Internet searches are initiated on a handheld device. Suffice to say, having a website that understands which type of device it’s being viewed on (and a website that’s coded to modify […]
How to target various users on different social media channels
If you’re interested in advertising on social media but you’re not quite sure where to start, you’re not alone. Not only do you need to determine which channels to divert your advertising dollars to, you also need to understand the types of users that you want to target. Start by identifying your audience Before you […]
Key online marketing strategies for growing your business
If you’re wanting to grow your customer base, you’ll want to invest in digital marketing. However, if this is a realm that’s a bit new to you, it’s natural to wonder which of these various strategies works best. And while each company has its own unique needs, strengths, and goals, below are just a few […]
