2022 SEO updates and trends that are on deck for the future

If you’ve been following our blog, you’ve likely noticed a trend in our reporting—notably, we’re constantly reminding our readers that SEO isn’t a one-shot process.  In fact, the most certain thing that we can say about search engine optimization, is that change (as it relates to the factors that search engine algorithms use when determining […]

Top 3 reasons you need to stay on top of your digital marketing efforts

It’s been a little more than 2 years since COVID-19 emerged on the world stage, and most people can agree that the pandemic has fundamentally changed how we live our lives. For example, whereas most employees worked in offices before the pandemic began, today, a growing number of organizations allow staff to work from anywhere […]

4 blog post ideas that you can use for your website

If you’ve been following our posts you’ve likely read posts about why it’s important to add new content to your website. Adding new content (i.e, posting a weekly blog) not only helps the search engine crawlers know that your business is still active, cross-posting your content to your social media channels can help increase customer […]

What You Need to Know About Keywords

If your SEO ranking were a cake, your digital marketing strategies would be the ingredients you’d use to bake it. To get the best results you’ll need a well-designed website, metatags, backlinks, and the right sprinkling of keywords. Simply stated, keywords are words and phrases that help the search engine know what your website is […]

Blog posting tips for 2022

A key component of SEO optimization involves adding fresh content to your website, and the easiest way to accomplish that is by adding a weekly blog.  If you’re scrambling for ideas and you’re not quite sure where to start, below are just a few ways you can get that task going. Ask your clients Do […]

Internet marketing terms explained: What you need to know about Bounce Rate

In our last blog we talked about dwell rates and why they’re important for SEO. For this post, we wanted to talk about website bounce rates- and why you should pay attention to yours. Dwell time and bounce rate- opposite side of the same coin Whereas dwell time refers to the amount of time a […]

Dwell Time- What it Is and How it Impacts Your Internet Marketing Efforts

Everyone wants their website to rank well organically—and that achievement is the crème de la crème of Internet marketing.  Paying to have your business show up on the first page of a Google search is one thing—but having it show up there on its own is another. Not only do online shoppers see (non-paid) first-page […]

Search Engine Optimization (SEO) Explained

You’re likely familiar with the term SEO, but do you really know what its purpose is? For this blog we wanted to explain what search engine optimization is in plain English. What SEO does Everyone wants to drive online traffic to their website. Not only can this help grow your client base, it can help […]