Yes, Your Website Needs SEO
A few weeks ago, a friend of one of our staff members contacted her because he was having some problems with his website. He’d been working as an auctioneer for the past several years, and while his website had been online for a while, people still couldn’t find his business. “I wanted to know if […]
Managing your social media presence after a natural disaster
The past 2.5 years have been crazy, to say the least. First, businesses throughout the world needed to modify how they communicated with (and sold their products and services to) customers during the COVID-19 pandemic. And now, many Florida business owners who live and work in areas that were hit hard by Hurricane Ian, are […]
What to know about digital marketing after a natural disaster
Many business owners throughout Southwest Florida are still trying to recover from the aftermath of Hurricane Ian. Numerous storefronts and offices experienced flooding, whereas others were destroyed entirely. And while marketing your business is likely the last thing that’s on your mind, there are numerous ways you can use digital marketing to communicate relevant, important […]
Top 4 ways real estate agents can use social media to promote their business
Real estate agents undoubtedly have an online presence. Not only do they have listings posted on the MLS, their name (and the name of the agency they work for) are bound to show up on search engines. Suffice to say, it’s highly important that real estate agents are proactive in shaping an online presence that’s […]
How online reviews can help land you new clients
Back in the 1980s and 1990s, if you needed to buy a product or service, you likely started by asking your friends, family members, and/or coworkers if they knew of a company that they could refer you to. The rationale behind asking for referrals was simple- if a company did a good job for someone […]
Why you should be advertising on YouTube
Older generations often don’t give much thought to YouTube. They know it exists, but they often don’t know how popular it is. For example, not only does data suggest that this wildly popular social channel gets more than 2.6 billion (yes, billion) logins each month, more than 80% of social media users aged 18-25 use […]
ADA website compliance: What every small business owner needs to know
The Americans with Disabilities Act is a civil rights law that prevents discrimination against people with disabilities. Not only does it bar discrimination at schools, the workplace, and all private (and public) places that are open to the public, it affirms that people with disabilities have the same opportunities and rights that are afforded to […]
Can video content help your SEO ranking?
Lots of business owners wonder if adding video content, either to their website or their social media channels, can help their SEO ranking. Adding video doesn’t need to be a complex process, but it does require a bit more effort than finding something you like on YouTube, copying the code, and embedding it onto your […]
Two key things that can boost (or kill) your SEO ranking
In the realm of digital marketing, search engine optimization (SEO) is king. Why? Because if users can’t find you when they initiate a search online, you’re not doing yourself, your business, or your bottom line, any favors. Unfortunately, a lot of people still think that SEO is entirely about keywords, but that’s definitely not the […]
What you need to know about your bounce rate
In some of our previous articles we discussed several digital marketing terms that all small business owners should familiarize themselves with. In addition to terms such as content marketing, search engine optimization (SEO), and conversion rate, we also talked about something known as “bounce rate.” To recap, bounce rate refers to the number of visitors […]
