Being Social: A Review of the Latest Social Media Trends

Being Social: A Review of the Latest Social Media Trends

Years ago, when Facebook was still young and Twitter had just launched, people thought the new field of “social media” would be a fad or passing trend.

Now, in the last quarter of 2013, social media is anything but a trend. It may change and grow and transform, but the actual field will be here for the foreseeable future.

With that in mind, here are some trends within the field of social media that can help you adapt your social strategy for better results.

Google+ Is Gaining on Facebook

According to the latest numbers, social media network Google+ is gaining on the undisputed leader in the field, Facebook.

While 70% of Internet users have a Facebook account, over 50% have a Google+ – and counting. This is more than likely due to the fact that creating a Google account signs you up for a G+ account, too, but still – that is a lot of reach.

Throw in the premise that Google will start incorporating more social media activity into their search results and you can see why Google+’s importance is growing.

Image-Based Networks Are More Important than Ever

Since the creation of Instagram, Tumblr, Pinterest, and other image-based networks, using pictures and video for your network is more important than ever.

People resonate with pictures. We like our information in easy-to-digest format, and a picture – or video – is worth a thousand words.

Mobile Social Media Is Becoming a Business Leader

Finally, one major social media trend that has emerged over the last year or two is the growing dominance of mobile technology when it comes to networking.

More users access social media websites via their phones than ever before. In fact, nearly 40% of all social media time spent is spent on a mobile device.

This will increasingly impact business – particularly e-commerce – because social media networks are going to design more of their features around mobile technology. If you’re not going to take advantage of mobile, you’ll be left behind.

Nella DeCesare, Marketing Strategist