Benefits of advertising on YouTube


Benefits of advertising on YouTube

If you’re interested in starting a paid social campaign, you might already be exploring ad cost on platforms such as Facebook and Instagram. The idea of advertising on YouTube might never have crossed your mind. (This may be especially true if you’re someone who doesn’t use the platform regularly.) That’s not, however, to say the platform should be discounted. Below are just a few of the benefits of YouTube campaigns.

The reach is enormous

What’s the big fuss with YouTube? Well, to start, the platform boasts more than 2 billion users that view close to 5 billion videos per day. It’s also worth mentioning that the 2 billion number only accounts for users who have created accounts. There are still hundreds of thousands, if not millions, of users, who use the platform without one.

It’s measurable and trackable

If you want to track how your dollars are being spent, and you want real-time metrics about how effective your campaign is, you’ll have access to that. Not only will you have data about how many times your ads have been viewed, you’ll get information about the types of viewers who are seeing your ad. Why is this important? Because you may have a target demographic that you weren’t completely aware of.

You can set your advertising budget

At this point, you may be thinking that if a platform has 2 billion+ users, that the advertising costs must be extensive. This is 100% false. In fact, most ads cost between 10-30 cents per view, depending on the quality of the video and how large your target demographic is. Also, if you’re familiar with the platform you’ve likely noticed that you can “skip” ads 5 seconds after they start. If someone skips your ad, the platform won’t charge you.

You have several ad types to choose from

In addition to the skippable ads that play at the start of a video, you can also opt for non-skippable in-stream ads (which are somewhat akin to commercial breaks). There’s also bumper ads (that appear at the bottom of videos), masthead ads, and video discovery ads.

Develop a YouTube advertising campaign

If you’d like to learn more about the benefits of advertising on YouTube, the various types of ad options, and how working with a digital marketing team can help you get the results you’re looking for, we can help. Call WBN Marketing today to speak with an expert.