22 Aug Benefits of Hiring a Digital Marketing Agency
Small business owners understand the importance of getting the most bang for their marketing bucks—and one of the biggest mistakes people make is trying to handle their marketing by themselves.
If you’re a mid to large-size business and you have a dedicated marketing department, that’s one thing. On the other hand, if you own a boutique clothing store with four employees, and you’re trying to manage your digital marketing efforts by yourself, you’re likely missing out on revenue opportunities.
Why? We’ll tell you.
You’re likely not up to date on the latest trends
If you’ve followed our blog you’ve likely noticed that we spend a lot of time talking about the search engine algorithms and how often they change. To recap quickly, SEO strategies that work well today might harm your ranking in the future. Staying on top of digital marketing trends and search engine algorithm updates is a full-time job, and when you’re trying to grow a small business, there simply aren’t enough hours in the day to do both.
Digital agencies have accountability
If you’re wondering how your current strategy compares to the one you used last year, your agency partner can give you hard data on that. They’ll provide you with ongoing SEO reports and data on the success rate of paid internet ad campaigns. If you’ve noticed that your organic search results aren’t what they used to be, you’ll have someone you can call to have that repaired.
It’s cheaper than hiring a full-time marketing person
When you work with a digital marketing agency, you’ll be able to pick and choose which services are right for the needs of your business. If you need help with on-page SEO and social media campaigns, they can help with that. If you’re more interested in pay-per-click (PPC) ad campaigns and website design, they can help with that too. You’ll also have the flexibility to scale up or down in the future.
You’ll have more time to focus on your business
If you were to guestimate how many hours you spend on your digital marketing, the numbers might surprise you. Working with a digital agency will help remove that task from your plate and allow you to get back to focusing on what you do best- running your business.
If you have additional questions about the benefits of outsourcing your digital strategy, call WBN Marketing today to speak with an expert.