Can Adding a Blog Help My Website’s SEO?

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Can Adding a Blog Help My Website’s SEO?

Can Adding a Blog Help A Website’s SEO?

SEO best practices are constantly changing, and if you feel like you’re trying to hit a moving target, you’re not alone.

You may have heard that some of the things that worked well in the past (such as keyword stuffing) will now ding your ranking, and that websites that are optimized for mobile searches tend to rank better.

You may have also heard that adding a blog can help improve your website’s placement in search engine results. If you haven’t yet started a blog and you’re wondering if it would be worth your while, the answer is a resounding yes.

Why Blogs Help

Imagine you’re at a bakery- and on the back side of the room there’s a wall that’s full of freshly baked bread. The selection sells out daily and you know that no matter what you decide to buy, you’ll be getting the best.

Now imagine there’s a wall to the left, that has bread that’s been sitting out for days. It’s old, it’s stale, and while at one point, it may have been desirable, it’s not something you’d be interested in today.

How is this relevant to SEO?

The search engine algorithm takes many things into consideration when it comes to ranking a website- and websites that have fresh, updated content always rank better than ones that are “stale.”

Adding a blog allows you to create new, dynamic content for your website in a way that’s not visually overwhelming to visitors.

Can I Blog About Anything?

Yes and no.

You can write about almost anything that’s relevant to your business (ie: if you’re a bakery, you can blog about different types of pies, wedding cakes, holiday cookies, etc.), however, you’ll want to stay away from topics that have nothing to do with your line of work.

For example, if you’re a dog groomer and you’re posting blogs about local elections, holiday recipes and your favorite sports team, you’re not going to be doing yourself any favors.

The best blogs are thoughtful, relevant and informative. Take some time, do some keyword research and determine which words and keyword phrases will help your website rank better.

Have Questions? Call WBN Marketing Today

If you’re interested in learning more about how adding a blog to your website can improve your SEO, call WBN Marketing today. Not only will we help answer your questions, we’ll also provide you with a free SEO report.

Call our office today to speak with a digital marketing expert.