Lots of small business owners wonder if adding video content to their website (and blog posts) can improve their search engine optimization (SEO). The answer is a resounding yes—if they do it correctly.
For example, adding video should be thoughtful. It’s not just about tracking down a clip that you like on YouTube, copying the embed code and uploading it via your WordPress site. Video content should come with a strategy. Below are just a few of the things you’ll want to keep in mind.
Video doesn’t require a big budget
Does video require a big budget and professional editing? No. For example, some of the most viral videos on YouTube, Instagram, and TikTok were created on cell phones. You don’t need to focus on production value—instead, your bigger focus should be on content.
As an example, one financial planner we know started to have his assistant film him while he discussed the benefits of various retirement planning strategies. Over the course of several videos, he took more complicated topics and broke them down into simple, easy-to-understand segments. Not only did he post these videos on his website, he also cross-posted them to his social media pages. His view went through the roof- and within several weeks, he started to get calls from new, potential clients from California, New York, Texas, and Colorado.
The videos also garnered enough views, likes, and shares that his website’s SEO improved dramatically.
Don’t forget meta tags
When you add video to the web- regardless as to whether you’re posting it on YouTube or onto your website, you’ll want to remember to add meta tags. Why is this important? Meta tags help the search engine crawlers know what the video is about. Using the example we noted above, this man used meta tags such as financial planning, retirement planning, and retirement strategies, among others. If you have questions about the types of tags that you should add to your videos, or you’re interested in learning more about how doing keyword research can help you write meta tags, call our office today to schedule a free, no-cost consultation.
In closing
Video content is an important component of SEO optimization. Not only can it help improve user engagement, it has the potential to help you expand your client base and improve your conversation rates. Are you ready to learn more about how to use video content to boost your SEO ranking? Call WBN Marketing of Florida today to get started.
