Can Video Improve Your SEO Ranking? The Answer Will Surprise You

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Can Video Improve Your SEO Ranking? The Answer Will Surprise You

Everyone wants a good-ranking website. Why? Because study after study has shown that companies that rank on page 1 of a Google search get a lot more web traffic than those that rank on page 2 or beyond.

Yet capturing (and keeping) a coveted page-1 ranking is a bit of an art form. If you’re content and images are SEO optimized, and your website has already added a blog, you may be wondering if there are things you can do to improve. The answer—is a resounding yes.

How Video Will Improve Your SEO Ranking

Enter video content

If you’re concerned that creating video content is going to break the bank, you can relax. No one is suggesting you rush out and spend thousands upon thousands of dollars for a professional videographer and video editor. If you have a newer-model smart phone, there’s a good chance you can film using that.

As far as what to film, you’ll want your videos to be helpful, entertaining, and they should tie-in to your brand. For example, if you own a cake decorating business you can talk about which cakes pair well with different types of frostings, and the methods you use to decorate cakes.  You might even include basic how-to videos that parents can use to make simple, DIY cakes for their kids’ birthdays. You can also introduce a discount code, adding that viewers who click through to your website, and place an order, will get X percent off.

Once you finish the video, you’ll want to upload it to a video hosting platform, such as YouTube. And yes, you’ll want to do some keyword research and incorporate what you learn into the video’s meta tags.  Be sure to cross post your video across your social channels, including Facebook, Instagram, and Twitter. Remember- the more people who are exposed to your brand, the better.

In closing

When people watch your videos and click through to your website, this can improve your SEO ranking. What’s more, is that people who watch videos about a product or service, are more likely to buy that product or service. It’s a win-win all the way around.

If you have additional questions about how to add video to your website, and how you can use video to increase your brand’s awareness (and improve your conversion rates), we can help. Call WBN Marketing today to get started.