How to Hire a Good Marketer—and Know They Are Good From the Beginning
By Nella DeCesare, CEO + Managing Director Hiring a marketer is not simply about finding someone who can build a website, design a logo, post on social media, or run an advertising campaign. Plenty of people can make something look polished. What matters more is whether they understand why the work is being created, who […]
Five Things AI Still Can’t Do Better Than Humans
By Nella DeCesare, WBN Marketing of Florida Introduction Artificial intelligence has changed the marketing industry forever, and I couldn’t be more excited about what it has made possible. At WBN Marketing, we use AI every day to improve efficiency, organize research, generate ideas, and streamline repetitive tasks. However, AI is an incredible assistant—not a replacement […]
Beware the “Security Audit” Scam: When Fear Is the Product Being Sold
By Nella DeCesare, CEO + Managing Director, WBN Marketing of Florida If you own a website or business domain, chances are you have received an email that sounds something like this: “Your domain has critical security gaps: exposed files and missing DMARC/DKIM records. This leaves you highly vulnerable to BEC wire-fraud, especially given your industry. […]
AI Is a Valuable Marketing Tool—but It Should Not Make Decisions For You
Artificial intelligence is a valuable business tool. Platforms such as ChatGPT and Claude can help generate ideas, review content, explain technical concepts, and offer another perspective. I use AI regularly, and I genuinely appreciate what it can do. It helps me outline ideas, fine-tune copy when I cannot find the right words, develop creative concepts […]
The Hidden Cost of Letting AI Run Your Marketing
By Nella DeCesare, WBN Marketing of Florida Artificial Intelligence Is Changing Marketing—But It Shouldn’t Replace Marketers Artificial intelligence has transformed the marketing industry in ways many of us couldn’t have imagined just a few years ago. At WBN Marketing, I embrace AI because it allows my team to work more efficiently, organize ideas faster, perform […]
AI Is Smart. Your Customers Are Smarter
By Nella DeCesare, WBN Marketing of Florida Artificial intelligence has completely changed the way we work in marketing, and I’ll be the first to admit that it’s an incredible tool. At WBN Marketing, we embrace new technology because it helps us become more efficient, organize ideas, streamline workflows, and accelerate research. But here’s something I’ve […]
Why I Recommend Kinsta Managed Hosting Over GoDaddy for Serious Florida Business Websites
By Nella DeCesare | WBN Marketing of Florida One of the first conversations we have with clients at WBN Marketing of Florida has nothing to do with logos, colors, branding, or even website design. It starts with hosting. Most business owners throughout Naples, Fort Myers, Bonita Springs, Sarasota, and Southwest Florida don’t realize how much […]
Strengthening Your Brand from the Inside Out: How Marketing Agencies Support Brand Identity Development
In today’s competitive digital landscape, every business needs a distinct and recognizable identity. Your brand is more than your logo or color palette; it’s the voice, tone, and emotion that customers associate with your business. Whether you’re launching a new company or refreshing your image, a strong brand identity can help you stand out in […]