02 May Content Marketing Is a Long-Term Investment
Do you use content marketing?
If so, you probably have a vision of a pretty simple process: you create a great piece of content, then distribute it and get in front of readers. Readers then read it or watch it, are impressed, and go to your website to either buy something or contact you to hire you.
As great as that process is, it usually doesn’t work like that. That’s because content marketing isn’t a short-term process, but a long-term investment that involves a lot of time.
To do content marketing right, you have to produce content that resonates with your audience, which takes time to nail down and perfect. Then, you have to share that content over and over again so your audience can become more familiar with you and your brand. Only after touching your brand multiple times will someone want to buy or do business with you.
Once you have made these multiple impressions, a person may think of your brand when it comes time to find a product or service. If that happens, you’ll either be contacted or at least searched for.
That is the hope of content marketing – that you’ll steadily build your brand authority to the point where people will think of you or search for you when they need what you have to offer.
It’s not as simple as create, distribute, and profit. You need to invest a lot of time and effort into creating content, refining it, distributing it, and growing an audience over time. It’s about building up authority gradually, and steadily increasing your presence, then capitalizing on it all.
If you do content marketing, do it the right way. Keep working at it and keep investing in its potential until it pays off for you down the road.