08 Jan Digital Marketing 101: Why First Impressions Matter
Digital Marketing 101: Why First Impressions Matter
If you’ve been following our blog you’ve likely found that, from time to time, we reference a famous line from a dandruff shampoo commercial—the one that talks about you don’t get a second chance to make a first impression.
We dust this reference off from time to time for good reason. It applies to nearly every aspect of your digital marketing strategy.
For example, one of our employees has a friend who is a plastic surgeon. English is his third language, so when he decided he wanted to “up” his Instagram game, he hired an offshore virtual assistant to help with his posts.
This all sounds good so far, right?
Not only were the posts riddled with grammatical syntax errors, most of the words were spelled wrong. Had our employee not noticed (and pointed this out) to her surgeon friend, well, it’s hard to say how long this would have continued.
Ultimately, the posts were corrected– but the “gaff” couldn’t be completely undone.
It starts with your website
Have you ever looked at a fashion magazine and thought to yourself “wow- whatever that model is wearing is just a little too much for my eyes to process?” Or have you ever seen an off-the-wall interior design choice that you felt was bold (and dare you say, brave?) but based on your personal tastes, it was more than a bit off-putting?
Remember- when (potential) customers are doing an Internet search for a business like yours, your website will likely be the first thing they find. And while some small business owners prefer to go loud and bold (or they decide to toss up a landing page that has music-code embedded into it), these aren’t always the best choices.
There are numerous components of a website that must mesh together for it to be successful. In some ways, it’s like baking a cake. When you add the right mix of flour, eggs, sugar and baking soda, you can produce an excellent result. On the other hand, if you substitute the sugar for salt, your final product isn’t going to be everything you’d hoped.
It’s OK if you’re not a web designer
You don’t need to be a tech expert to build a great website. Nor do you need to hire someone full-time, in house, to manage your online presence.
That’s where we come in.
For more information on how WBN Marketing can help your website make a gleaming first impression, call us today to learn more.