Digital Marketing Strategy: What You Need to Know About YouTube Ads


Digital Marketing Strategy: What You Need to Know About YouTube Ads

The field of digital marketing is constantly changing—which means that if you’re relying on the same strategies and best practices you used 10 years ago, you’re not doing yourself any favors.  Should you still work on optimizing your website’s SEO? Yes. But you should also be advertising on social media- and we’re not just talking about advertising on Facebook and Instagram.

If you’re not advertising on YouTube, you should consider it.

The stats speak for themselves

In the height of the pandemic, consumers across the globe turned to YouTube to fill their social distancing void. In-person activities and gatherings were replaced with video streams—and suffice to say, YouTube’s user stats exploded. For example:

  • More than 2 billion users (yes, that’s billion with a “B”) log into YouTube every month. Has YouTube caught up to Facebook’s monthly active users? No- but it’s also worth noting that you can watch YouTube videos without creating an account- so their monthly user numbers are likely under reported.
  • YouTube is extremely popular with users under the age of 35, and in fact, 77% of people aged 15-35 use it. Yet it’s also quite popular among other age groups. For example, 67% of Internet users aged 56 and older use it, and 70% of individuals aged 36-45 use it.
  • Data suggests that YouTube is the second most used social media platform in the world (coming in a close second to  Facebook). Data also notes that people watch more than one billion hours of video each day. (Again, we’re talking billion with a “B.”)
  • Users aged 18+ spend an average of 42 minutes on YouTube every day.

Remember- it doesn’t matter if you don’t use YouTube. What matters, is that statistically speaking, your clients are.

Types of YouTube ads

When it comes to advertising on YouTube, you have several options to choose from, such as display ads, non-skippable instream ads, bumper instream ads, overlay ads, sponsored card ads and TrueView ads. Each ad type is a little bit different than the next, and they all have different benefits. If you have questions about how YouTube ads work and you’d like to learn more about which options are the best fit for your business, we can help.

If you’re still skeptical about advertising on YouTube, take some time and research their user statistics for yourself.  The numbers don’t lie- and the stats are nothing short of impressive.

In closing

Are you ready to take your digital marketing strategy to the next level? Call WBN Marketing today to learn how YouTube ads can help you reach your clients.