11 Apr Digital Marketing Tips: How to Create a Better Blog
Blogging is one of the most integral and crucial parts of digital marketing, for many reasons. For starters, a well-run blog is a source of information and education for your target audience, which only increases your credibility and authority.
There are also powerful SEO benefits for blogging that can help increase your website’s visibility.
Blogging is important. Building a better blog is one way you can take advantage of the power of blogging and use it to its fullest potential. Here are a few key tips.
Create a Content Calendar
Blogs are most effective if they are regular and consistent. That means creating a content calendar to keep things on track.
A calendar doesn’t have to be anything fancy. A simple calendar that tracks potential topics on a week-by-week basis is good enough – anything to help you plan posts in advance.
Figure out what topics you want to talk about regularly, then come up with blog ideas that fit each topic. Space them out and come up with a day each week on which you’ll post a new blog. It’ll help you plan and write more consistently.
Don’t Use Tags; Use Categories
Think of categories as mini-blogs. Categories break up your blog into separate topics that can be browsed individually. For example, if you have a marketing blog, you can create a category for social media, one for SEO, one for website design, etc.
Try not to use tags, though. They have no SEO benefit and can actually hurt your website’s SEO. If you use them, make sure they are unique and not reproduced.
Every Blog Gets a Picture
Finally, every blog post should get its own picture.
That doesn’t mean it has to be heavily visual every time. You can have a text-heavy blog – just include a picture. This creates a visual hook, something to anchor someone’s eyes to the text. It’ll draw attention and provide visual context – and also just make the blog look better.
The same applies for videos. Make sure the video is the first thing they see, and include text with every video, no matter what the video may be.