15 Dec Digital marketing trends that will still be around in 2022
Trends in digital marketing are constantly changing, however, there are some trends that will continue to be important in the upcoming year. Below are just a few of the ones you’ll want to be aware of.
Interactive content is still a big deal
Interactive content has been around for a while, and it’s not going anywhere anytime soon. For example, 360-degree video was critical to the real estate industry in the early days of the pandemic. Not only did this allow house hunters to get a birds-eye view of for-sale homes, it allowed house hunters to shop for properties from locations throughout the globe. If you think this type of content is only important for real estate agents, you’re wrong. Online shoppers like to engage with the businesses they follow, and interactive content strengthens customers’ relationships with the brands they follow. Interactive content can be as simple as adding polls to your Instagram stories.
Voice search is also here to stay
Is your website optimized for voice search? Can Siri, Google Home, and Alexa find your website when users ask them to find a product or service? If not, you’re losing out. For example, when someone is sitting in front of a computer they might search “best Italian restaurant in Naples.” However, voice searches may ask “Hey Siri, help me find a good Italian restaurant in Naples that’s open until 10pm and accepts reservations.” For more information on how to optimize your website for voice search, and the benefits associated with doing it, call our office today to speak with an expert.
Content is still king
As we’ve noted in the past, trends in digital marketing change constantly. But what hasn’t changed in recent years is the importance of well-written, high-quality content. In the upcoming year, search engines will continue to prioritize websites with informative, engaging content. Not only does your content need to be clear and attractive, it needs to have the right mix of H1 and H2 keywords, and it needs to meet certain word count benchmarks.
For more information about these and other digital marketing trends in 2022, or to learn more about how partnering with an online marketing agency can help you attract more customers and improve your conversion rates, we can help. Call WBN Marketing today to speak with an expert. What are you waiting for? Call our office today to get started.