Digital marketing trends to look out for in 2022

Untitled design 26

Digital marketing trends to look out for in 2022

Trends in digital marketing change rapidly. From responsive website design to content marketing, to changes in SEO best practices, it can be a lot to keep up with. For this post we wanted to highlight some of what’s on deck for next year.

Say goodbye to cookies

One of the biggest news items for 2022 is that Google has announced that third-party cookies are out. What does this mean for your business? A lot, potentially. Cookies allow businesses and advertisers to track users’ Internet activity. This doesn’t mean that Google will stop tracking users’ data, however, it means that it will no longer sell web ads that are targeted to users’ individualized habits.  Suffice to say, if your business has been relying on cookies to determine which users will see your ads, this change could have a big impact on your digital strategy. For more information about what this change could mean for your business, call our office today to speak with an expert.

Storytellers will be favored

There are tons of websites out there that talk about why their product or service is the best. However, what’s lacking is the number of businesses that tell the story of why their product was invented, or why they wanted to market a particular service. What problem does it solve? How does it make people’s lives easier? In 2022 and beyond, conversational marketing, i.e., sharing the features, advantages, and benefits of what your business provides, using a story that people can relate to, will become more important.

Voice search will become increasingly important for your SEO ranking

Using keywords is important- but in 2022, you may want to change your keyword strategy. For example, what questions do people tend to ask Alexa when they search for your business? Are they looking for the fastest pizza delivery in the area, or will they ask Siri to provide them a list of the top-rated sellers’ agents in Naples, Florida? When you’re writing content for your website, be sure to incorporate keywords and keyword phrases that are likely to be used in voice searches. If keyword research isn’t in your wheelhouse, the team at WBN Marketing can help you with that.

In closing

For more information about the latest digital marketing trends, or if you have questions about what else is on deck for 2022, we can help. Call WBN Marketing today to speak with an expert.