23 Oct Does My Small Business Need a Digital Marketing Strategy?
Yes, Your Small Business Needs a Digital Marketing Strategy
Let’s say you’re about to launch a specialty cupcake store. You’ve hired expert bakers; you’ve secured an amazing location and you have six different versions of your grandmother’s secret cupcake recipe that are primed and are ready to go.
At this point, you’re confident that there’s no other business in a 200-mile radius that’s doing anything close to what you’re about to launch.
Now- you just need to make sure that your customers can find you. That’s where a digital marketing strategy comes in.
The days of pulling out the Yellow Pages are long gone
The last time you needed to find a drycleaner- how did you find one? We’re guessing you did not pull out the Yellow Pages. Sure, maybe you got a word-of-mouth referral, but it’s most likely that you found them through an online search.
In the modern world, nearly all Internet searches start on some sort of handheld device, be it a smartphone, tablet or smartwatch. The rest initiate from laptop or desktop computers.
Technology has changed the way we do things. It should change the way you approach your marketing strategy, too.
Digital marketing is much more flexible than print
There are a laundry list of strategies that fall under the umbrella of digital marketing. For example, some business owners choose to invest their marketing dollars in various pay-per-click (PPC) campaigns. Others lean more toward banner ads, social media influencer campaigns and content marketing.
If you start with A and want to switch to B, you can do that. If you want to ramp up spending before you launch a new product but want to ramp down your budget a few months later, you can do that, too.
In some ways, you can think of digital marketing as Burger King, because when you partner with a digital marketing agency, you really can “have it your way.”
More and more people are shopping online
How long has it been since you’ve shopped in an online store? One week? One day? One hour?
Online retailers like Amazon.com have fundamentally changed the way people engage in commerce. If you’re still putting all of your money in print, you’re missing out on the opportunity to connect with hundreds, if not thousands of potential customers.
If you don’t have a digital marketing strategy, you’ve already fallen behind your competition. For more information about how WBN Marketing can help enhance your online presence and grow your bottom line, call today to learn more.