04 Feb Email Marketing Stats and Info for Savvy Business Owners
Savvy business owners – those who look for the best, most effective ways to improve their businesses and market themselves – often commit one big error when it comes to marketing: they overlook or dismiss a marketing channel.
For many business owners, this specifically includes email marketing. These days, business owners are all about social media and digital advertising as ways to use the Internet to promote themselves, while dismissing the power of email marketing as “ineffective” or “outdated”.
Email marketing is anything but, however – it is still a very effective way to reach a target audience and influence decision-makers.
Here is a review of several insightful statistics about email marketing:
– In 2014, email marketing was the most effective digital marketing channel for customer retention
– Click through rate (CTR) rises when you include a recipient’s first name
– The day with the best CTR is Saturday
– People view 3.75 website pages on average per visit when they come from an email
– Adding social share buttons to email drives up CTR by 150 percent
– 45 percent of recipients deal with email as soon as they receive it
– Conversion rates from email marketing have gone up by 60 percent over search
– Email is 100 times cheaper than direct mail, and has a comparable response rate (23 percent versus 25 percent)
– The average return on every dollar spent on email marketing is $44.25
– 91 percent of consumers check their email once a day
– Consumers who receive email offers spend 138 percent more than those who don’t
– Email is 40 times better at gaining new customers than either Twitter or Facebook
– 44 percent of all consumers made at least one purchase in 2014 thanks to an email
– 90 percent of consumers chose email newsletters when asked what medium they would like to receive updates from
– Discounts drive subscriptions; 72 percent of consumers opt for email newsletters because they want discounts and deals
– 48 percent prefer to communicate with brands through email
Email marketing is still very much alive. You should consider a concerted email marketing campaign as one of your many marketing methods and incorporate it into your strategy.