Even More Digital Marketing Terms You Should Know for 2020

Even More Digital Marketing Terms You Should Know for 2020

More Digital Marketing Terms You Should Know for 2020

We continue this month’s series on Digital Marketing Trends 2020…

Influencer: An influencer is someone who is “internet famous” because they’ve amassed a lot of followers.  For example, someone who has between 1,000 and 5,000 is referred to as a nano influencer. Someone who has between 10,000 and 50,000 followers is referred to as a micro influencer. A macro influencer has more than 100,000 followers.  The more followers a person has, the more influence they’re likely to have.

Influencer Campaign: In today’s world, consumers are more likely to buy a product or service when they get a referral. Since influencers are connected to thousands (if not tens or hundreds of thousands) of followers, when they plug a product or service, that plug can go a long way. Influencer campaigns involve connecting with a relevant influencer (ie: if you sell baby products, you’ll want to work with an influencer that has a large following among new moms) and arranging for them to talk about your brand. The cost for an influencer campaign can vary widely based on the number of followers they have.

Keyword: If you own a bakery, you’ll want to know the types of search terms that people plug into Google that relate to your business. This may include phrases such as “best cup cakes near me” or “cookies in Naples.” Once you understand the search terms (and phrases) your clients are plugging into Google, you can incorporate that verbiage into your website’s content.  Keyword research (and use) is an important component of SEO.

Keyword Stuffing:  Turkey stuffing is good. Keyword stuffing is bad.  Yes, using keywords is an important component of SEO but overdoing it can kill your website’s ranking. In the early days of Google, websites that jammed as many keywords (and keyword phrases) onto a page were rewarded heavily. Today, it’s the opposite. Keywords should be used naturally and at certain intervals, based on the number of words you have on your page. For example, if you sell dog clothes, and you have a blog post that’s 500-words long, you don’t want to jam that phrase in there 2 dozen times.

In closing

Trying to keep up with digital marketing trends and best practices can feel like a full-time job. The good news is that it doesn’t have to be. For more information about the benefits of partnering with a digital marketing agency, and how taking advantages of the latest trends can help drive leads and improve your conversion rate, call WBN Marketing today to learn more.