17 Oct Fact: A Blog Can Help Improve Your SEO Ranking
SEO best practices seem to change every time people get a grip on them. But what hasn’t changed, is the fact that a relevant, well-written blog can help boost a website’s ranking.
Let us explain.
A blog helps to keep your website fresh
One of the key things the search engine algorithm looks for is new, original content. If you find a blog elsewhere and you decide to cut and past the text onto your website, you’re not going to do yourself any favors. Not only is this a copyright violation, your SEO will be dinged for posting duplicate content.
When it comes to blogging, the subject matter should be fresh and interesting. Remember: a blog can help enhance your visitors’ experience, which brings us to point #2.
Informative blogs can improve dwell time
Another thing that search engine algorithms evaluate is something called dwell time, which is the amount of time a visitor spends on a webpage. If you’re randomly throwing up words, or your blogs are filled with run-on sentences and misspellings, visitors are probably going to hit the back button before they get past the first paragraph.
On the other hand, if you have multiple visitors who spend several minutes reading what you’ve posted, the search engines are going to notice that. Not only will they notice it, they’ll uprank the page’s ranking to help make the content easier to find.
Backlinks are king
One of the greatest goals when it comes to creating blog content is to have that content shared and linked back to. If you own a catering company and you post a blog about the top 10 things people should consider before they hire a caterer, and bloggers or media outlets link back to your post, the search engines will reward you. Backlinks help establish your website as an authority in your industry.
Blogs can help you incorporate keywords, naturally
In the early days of SEO, keyword stuffing was a common tactic. It worked for a while, but those days are a distant memory. (Today, the algorithms actually punish websites that do this.) When you add a blog, you’ll be able to incorporate keywords naturally.
If you’re thinking about adding a blog to your website but you’re not sure where to start, call WBN Marketing today at 239-592-0060 to request a free SEO report.