Google’s Top 3 Ranking Factors Revealed

Google’s Top 3 Ranking Factors Revealed

For over a decade, Google’s famed algorithm it uses to rank websites has been a riddle wrapped in a mystery inside an enigma – for the most part. Sure, we’ve been able to make guesses as to what’s important, but we haven’t ever been able to pin down what’s most important from Google’s perspective.

Until now.

This week, Andrey Lipattsev, a Search Quality Senior Strategist at Google, shed some light as to what matters the most for SEO purposes. In order, these factors are:

  1. Links
  2. Content
  3. RankBrain

The way he put it, he actually said links and content were almost on the same level. But all three are important, and we’ll break down each one and how they apply to SEO services in Florida.


When Google says links are important, they are mainly referring to the inbound links. Inbound links lead visitors from one website to yours. They need to come from high-quality websites that are well-respected. The best links come from .edu and .gov domains, for the most part, but any website that has a high volume of consistent, reliable, and legitimate traffic is a good target.


Content is always king, and it has to be good in order to attract Google’s attention.

What does Google mean by good content? Content needs to be engaging, in that it has to provide useful information. How does Google know this? They take a look at the keywords that are being used on the page – but not just the exact keyword, as we discussed last week. Semantic search is a real thing.

Google also can tell if your content is relevant because people won’t stay on your website very long if it isn’t. They’ll also visit just one page and then leave (called ‘bouncing’). So, time on site and bounce rate both matter and help show Google how good your content is.


RankBrain, as we talked about last week, is a new algorithm that will help to significantly alter SEO and how websites are ranked.

It’s an artifical intelligence system that “learns” what websites are most relevant to searchers. They basically want to interpret what people search for and find pages that don’t necessarily have the exact words that people used to search – which is actually more helpful to real-life searchers. We don’t exactly know what RankBrain consists of, and how it does what it does, but more details will more than likely come later.

Consult with an SEO services expert in Florida to find out more about how you can leverage these three factors.