28 Jul How an internet marketing company can help you make a lasting first impression
First impressions are everything, especially if you’re a small business owner. When it comes to personal interactions, people perceive others by the way they’re dressed, their posture, and whether they have a firm (or limp) handshake. Businesses, on the other hand, are judged based on the appearance of their showroom or office, their online reviews, and their website.
You don’t get a second chance to make a first impression. Consequently, if you’re a small business owner that’s trying to grow their bottom line, you’ll want to make sure you’re putting your best foot forward.
First impressions can make or break your revenue stream
A few months ago, we heard a story about a business owner who was told he needed to rewrite his website content. The project was extensive: it involved redoing 75 pages of content and ensuring that each page was more than 2,500 words in length. He contacted several US-based agencies to learn more about pricing, but ultimately, he decided to work with an offshore firm. His decision was entirely cost-based—and since the offshore firm underbid US-based agencies by a mile, he gave the project to them.
Unfortunately for him, the work product was sub-par, at best. Not only did the content have tons of grammatical and syntax errors, half of it didn’t make sense. “I’m so happy I didn’t have them swap out my web content before I read it,” he told us. “I’ve built my business up as a professional, reputable resource for people in the legal industry. Having that content, on my website, could have been disastrous for both my business and my reputation.”
How an internet marketing company can help
In today’s digital world, consumers actively research companies online. Suffice to say, you’ll want to make sure your website leaves a lasting first impression. When you partner with a digital marketing agency you’ll be working with a team of experts who understand how to make your website stand out. They’re up-to-date on the latest SEO and website design best practices and they’ll help you formulate a custom, individualized online marketing plan that works with your budget.
Regardless as to whether you have questions about website design, content marketing, social media marketing, or SEO best practices, we can help. For more information, call WBN MARketing today to speak with a local internet marketing specialist.