20 May How Digital Marketing Can Help Your Brand Thrive Amidst COVID-19
There is an old adage that states you need to spend money to make money. And while reeling in all of your expenses during the coronavirus outbreak seems logical at first, what you don’t spend could hurt you.
I.E. – cutting your digital marketing spend will do more harm than good.
For example, in our last few blogs we talked about how Internet traffic is at an all-time high. It makes sense- since people are no longer spending large parts of their day outside of their home, they’re using their computers, smart phones and tablets to escape the confines of stay-at-home orders.
Businesses are also finding new ways to maintain their client base.
For example, bars and restaurants have begun to offer “take home” cocktail packages and bottle service. One art studio we spoke with, that used to host weekly, in-studio painting classes for their clients, has shifted to remote model. Today, clients can do a curbside pickup of their art supplies, and login to Zoom to participate classes from the safety and comfort of their own home.
Adapting to this “new normal” will be critical to survival. As such, companies that understand how to keep their brand in front of their customers will be best positioned to weather the storm.
Why digital marketing is key
Finding ways to adapt your buisness model is good- but if your customers don’t know about it, it’s not going to help you. This is where pay-per-click ads, Facebook and Instagram ads, and social media influencer campaigns come in.
Increasing your social posts, and incorporating video messaging, is also important. By video messaging, we’re not suggesting you FaceTime each of your clients. But we are suggesting that strategic live streams, and YouTube posts that provide tips and tutorials to your clients, on a variety of topics, can be valuable.
Be mindful of your tone
If your business is known for its slapstick, sarcastic humor, now is not the time. Today’s messages need to be kind, compassionate and uplifting. Let your customers know how you’ve changed your business model to ensure your employees and clients remain safe.
Let them know that we’re all in this together, and that together, we can make it through to the other side. If there is a way your brand can help support local nonprofits or advocacies, even if it is by helping to get their messaging out to a wider audience, this is something you should consider.
If you have questions about how to amplify your digital strategy to help your business get through COVID-19, call WBN Marketing today to get started.