How Does Facebook Advertising Work?


How Does Facebook Advertising Work?

If you’re like most business owners, you’re always looking for ways to get the best bang for your advertising buck.  Spending money on print ads and radio spots is fine, but that can feel a bit unfocused.

For example, if you opt for print, can you be sure that your customers will see your ad? If you’re ad is situated on page 36, are you confident that your information will get to your intended audience? The same holds true for radio spots. Can you be sure your target demographic will be listening when the ad airs?

This is where social media advertising comes in. And while social media advertising comes in several flavors, such as influencer advertising, video advertising, Instagram ads, Twitter ads, YouTube ads, and others, for this post, we wanted to talk about the benefits of Facebook ads.

How do Facebook ads work?

According to Facebook, the platform has more than 1.56 billion (yes, that’s billion with a “b”) active users every day—and one of the greatest benefits of Facebook ads is that you can target your specific audience.

Let us explain. Earlier this year, a client’s husband started a music copywriting service to help Latin American songwriters register their songs. Since his platform is new, he needed a way to let people know his service existed.

“I decided to invest in Facebook advertising,” he said. “One of the best things about advertising on Facebook was that I was able to make sure my ad was going to get in front of the eyes that needed to see it, as opposed to just being blasted out to everyone. This hyper focused-targeted approach paid off, and within days, I had more inquiry messages than I could handle.”

In addition to targeting certain demographics, you can choose the dates and times your ads will run, whether your ads will appear in the right-side column, in users’ messenger inbox, or in their news feed, and you can set the budget for your campaign. Once your campaign dollars are spent, your ads will stop running. If you like the results, you can invest in more ads. On the other hand, if your ROI wasn’t what you’d hoped, you can retool your strategy and try again.

Have questions? We can help

For more information about the benefits of Facebook ads, or to learn more about how Facebook advertising works, call WBN Marketing today to schedule a free, no-obligation consultation.