How keyword density impacts your online marketing efforts

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How keyword density impacts your online marketing efforts

If you want a website that’s SEO optimized, you’ll need to mix your ingredients just right.  You’ll need a dash of responsive website design, a sprinkle of backlinks, and a peppering of alt tags. You’ll also need to make sure your keyword density is measured “just right.”

Why? Because if you overuse your target keywords (a practice known as keyword stuffing), the search engines will penalize you. On the other hand, if you don’t use them frequently enough, your website may not rank.

How do I know which keywords to use?

The easiest way to get a keyword report is to contact an internet marketing agency. Once you understand what your target KWs are, you’ll need to incorporate them into your website.  (Pro tip- adding a weekly blog is among the easiest ways to do this.)

You’ll also need to pay attention to your keyword density. In plain English, keyword density refers to how often KWs appear on a given webpage. A good rule of thumb is to use your keyword once in the page’s headline, again within the first 200 words, and once every 500 words thereafter.

If you have multiple keywords, you can use your secondary KWs in various H2 subheading headings.

For example, if you own a bakery that specializes in wedding cakes, and your target keywords are “luxury wedding cakes” and “wedding cake bakeries,” you could craft a blog with the headline “Top trends for luxury wedding cakes in 2021” and use the H2 subheading “How wedding cake bakeries are keeping up.”

Digital marketing rules are constantly changing- but we’re here to help.

When it comes to internet marketing, you should know that change is constant. For example, some strategies that the search engine algorithms rewarded in the past can now hurt you. Additionally, new trends, such as responsive website design, interactive content, and local SEO, are also being incorporated.

All in all, it can be a lot to keep up with.

If you have questions about the top digital marketing trends in 2021, or you’d like information about how well your current keywords are ranking, we can help. The team at WBN Marketing has years of experience in helping businesses just like yours stay on top of their SEO game.  Regardless as to whether you’re looking for a consult, a website redesign, or a comprehensive digital marketing strategy, we’re here to help.

What are you waiting for? Call our office today to speak with an expert.