How to Adapt Your Digital Marketing Strategy During COVID-19

How to Adapt Your Digital Marketing Strategy During COVID-19

It’s been roughly six weeks since the COVID-19 pandemic turned life as we know it on its head. For example, long gone are the days where we can simply run to the store for half a gallon of milk or a pound of bacon without much forethought. Today, a quick jaunt to the market involves a mask, gloves, hand sanitizer and whatever other PPE you can get your hands on.

In addition to impacting our day-to-day lives, COVID-19 is also impacting how businesses operate. Restaurants needed to shift to a takeout-only dynamic for a number of weeks, and even with the new, loosened restrictions, those that are opening their doors to customers are doing so at reduced capacity.

Yet it’s not just restaurants that need to adapt. Every company on the planet is trying to figure out what their new business model needs to look like.

If you’re among the hundreds of thousands of business owners that are still trying to adapt to the “new normal,” there are a few things you may want to keep in mind.

People may not be out and about, but they’re spending a lot of time online

The best way to keep your brand in front of your customers is to do everything you can to make sure they can find you. It’s also worth noting that paid, cost-per-click ads are cheaper than ever. Web traffic is up, ad costs are down, so now is a great time to consider increasing your digital advertising spend. If you have questions about how to get started on that, we can help.

Update your Google my Business listing

Have you reduced your hours? Are you offering online-only service? Regardless as to how your business model has changed, you should include that update on your Google My Buisness listing.  When you do so, make sure you don’t mark your business as “closed.” Instead, change your status to “temporarily closed.” You can also include a few words about how COVID-19 has changed how you’re operating. For example, if you own a storefront that sells homemade soaps and bath products, you can talk about how you’re accepting online orders with curbside pick-up service.

Start a blog

If you don’t already have a blog on your website, you’re missing out on a great opportunity. In addition to helping improve your website’s SEO, a blog can help keep your customers informed about the measures you’re taking to stay open, fulfill orders and keep customers safe.

In closing

The current environment has been hard on all of us, but together, we can get through this. If you have questions about how WBN Marketing can help you keep your business in front of your customers, call us today to get started.